Dear Colorado Cycling Community,
Some updates are easier to write than others; this is definitely one of the hardest. As you might have seen already, USA Cycling has extended their suspension of event permits through the end of May. This forces the cancellations of our remaining spring cycling races. Over the past few weeks, many of you have reached out via email and calls offering support and optimism. Thank you! Those little messages mean the world to our staff. Some of you have also asked how these cancellations might effect the future viability of our company. We've put together some answers to recent and commonly asked questions.
What does the future hold? Over the years, we've suffered a handful of financial event losses, clearly just never on the scale of an entire season. Through each loss, we kept moving forward because of you. There's nothing more fulfilling than watching our cycling community come together on race day in the spirit of competition and fitness. A pandemic doesn't dampen our passion. In fact, our staff has taken the time to explore new potential venues and routes! We can't wait to see what the future holds!
How can we help create a brighter future? A healthy and active lifestyle has never been more important, so keep staying active in any way you can! If you own, or are part of a company looking to sponsor events come 2021, please don't hesitate to reach out now. Interested parties can simply reply to this email.
Keep finding new ways to connect and expand our cycling community beyond just our "racing" friends, and keep smiling. We'll have plenty of start lines again in time!
Thank you again for your understanding and support,
Lance and the entire Whiteline Cycling Crew